Fraud is defined as “deceit, trickery, sharp practice or breach of confidence, perpetrated for profit or to gain an unfair or dishonest advantage”.
Fraud is wide-reaching and affects a variety of industries and their customers. It’s a problem that has given considerable grief to mobile network operators (MNOs) worldwide due to illegitimate SMS and Voice traffic terminating on and originating from their networks.
To help combat this issue, MNOs’ Fraud and Revenue Management teams work persistently to deter fraud from breaching their network’s security. Despite this, malicious content does fall through the net, resulting in a threat to subscriber safety and to the MNO’s reputation, not to mention substantial revenue loss in certain cases.
If this situation has rekindled some memories you’d rather forget, HAUD’s Traffic Profiling Service can help you quantify what is happening on your network in terms of fraud and spam.
This service yields unique results for our clients as it analyses an MNO’s SMS traffic over a period which generally runs for 6 to 8 weeks. Based on this analysis, we offer the MNO recommendations on how best to maximise network performance, how to generate revenues from recoverable A2P traffic and how to block spam and fraudulent SMSs. You can find out more about our Traffic Profiling Service by accessing the brochure from here .
We believe that this service gives you a more realistic picture of what is happening on your network and can prevent the damage caused by fraud such as misuse of subscriber data, subscriber dissatisfaction possibly leading to churn and bad publicity caused by fraud. It also helps you to present a strong business case for investing in a fraud detection and blocking solution, such as that offered by HAUD Systems.
For more information about our Traffic Profiling Service or HAUD Systems, please send an email to [email protected] and we will be happy to assist.