HAUD Systems Ltd welcomes Colin Brown as its Chief Commercial Officer with immediate effect. Colin has been a key commercial executive in servicing Mobile Network Operators for the past two decades.

“I am very pleased that our best in class solutions and growth opportunities ahead of us resulted in recruiting Colin to effectively build on our current efforts in Asia, EMEA, and the Americas regions. Colin has excelled in his career as a commercial officer for decades, building business units in the Software to the Telecommunication marketplace, with experience in building Customer Experience Management, Messaging Security and Monetisation solutions globally for a number of companies in our space”, said Erik Angelow, CEO at HAUD.  

Colin Brown will lead the commercial efforts to further enhance HAUD’s position in the A2P Monetisation space, with particular focus on the release of two new product additions that complement the current best-in-class A2P Monetisation Solution. These two new products being – Smart Charge Control – which enables MNOs to differentiate their charging rates based on content and A2P Wholesale Platform – which enables Telecom Operators to own another piece of the A2P value chain.