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The Ultimate Guide to Messaging Revenue Optimisation

How Mobile Network Operators monetise their A2P SMS traffic, while at the same time protecting both their subscribers, clients and the impact of the channel, has never been more critical.

At a time when personal and work lives are converging on the digital space, the opportunity to secure sustainable, scalable, revenue from the expected exponential growth in A2P traffic requires a new approach to SMS management.

HAUD’s Ultimate Guide To Messaging Revenue Optimisation gives you the insight you need to develop a new approach to A2P monetisation: from creating new value propositions and client channels to the potential a next generation firewall brings with stopping grey-route revenue leakage.

01.

Introduction | The Value of A2P Messaging

The value of A2P messaging has never been so high – both in economic and in societal terms.
Throughout the past year and a half, as the pandemic swept across the world, A2P messaging has been critical to supporting people and the operations that serve them.

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02.

Grey Route Traffic: lost revenue and cybercrime

Grey route traffic is the biggest cause of lost revenue in the A2P messaging sector.
Some estimates suggest up to 45% of all A2P messaging is being sent via these routes, with MNO’s missing out on billions of dollars in revenue.

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03.

Get Access To The Full Guide

As a Revenue Supercharger member you get full free access to all things MRO including The Ultimate Guide To Messaging Revenue Optimisation.

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Tutorials

Implement Messaging Revenue Optimisation using PACE


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Master Messaging Revenue Optimisation and get a badge to add to your LinkedIn Profile

01.

Get The MRO:Protect Badge

Do you think you’ve got what it takes to get your hands on the MRO Protect Badge? Take the quiz and see if you are a master defender.

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02.

Get The MRO:Action Badge

Messaging Revenue Optimisation only works when you take action. Are you ready to put your new skills to the test? Take the challenge and become a MRO Action master.

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03.

Get The MRO:Create Badge

Are you a Messaging Revenue Optimisation | Create superstar? Can you turn data and insights into new revenue opportunities. Take the challenge and see if you can earn the badge.

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04.

Get The MRO:Execute Badge

It takes more than using the correct tech stack too implement a successful Execute strategy. Put your knowledge to the test to see if you are ready to create a full Messaging Revenue Optimisation strategy.

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Want To find out more?

Speak with one of our messaging revenue specialists