Why protection for your subscribers, brand and revenue form the foundations of a successful monetisation strategy
The Ultimate Guide to Messaging Revenue Optimisation
How Mobile Network Operators monetise their A2P SMS traffic, while at the same time protecting both their subscribers, clients and the impact of the channel, has never been more critical.
At a time when personal and work lives are converging on the digital space, the opportunity to secure sustainable, scalable, revenue from the expected exponential growth in A2P traffic requires a new approach to SMS management.
HAUD’s Ultimate Guide To Messaging Revenue Optimisation gives you the insight you need to develop a new approach to A2P monetisation: from creating new value propositions and client channels to the potential a next generation firewall brings with stopping grey-route revenue leakage.
Introduction | The Value of A2P Messaging
The value of A2P messaging has never been so high – both in economic and in societal terms.
Throughout the past year and a half, as the pandemic swept across the world, A2P messaging has been critical to supporting people and the operations that serve them.
Grey Route Traffic: lost revenue and cybercrime
Grey route traffic is the biggest cause of lost revenue in the A2P messaging sector.
Some estimates suggest up to 45% of all A2P messaging is being sent via these routes, with MNO’s missing out on billions of dollars in revenue.
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Implement Messaging Revenue Optimisation using PACE
Discover how to remove barriers to your revenue growth (but you must act now, here’s why…)
Create new revenue streams by unlocking the potential of your messaging revenues
Reduce your time-to-revenue with automation: It couldn’t be easier
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