A2P has proven itself during the pandemic as a critical communication tool for brands worldwide. But what is next for this undervalued revenue generator. HAUD has been investigating what levers MNOs need to pull to extract both sustainable revenue and ongoing growth from this technology, and how the traditional approach of price increases and fixed fee models could stagnate this vertical. Find out how a simple shift in approach – built around the acronym PACE – could transform your sleeping revenue giant.
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The SMS Firewall Evaluation Toolkit
Evaluation through comparison is tough.
Not all SMS Firewalls have the same capabilities and so evaluating through comparison can seem daunting and difficult to get right.
This is why we have created the SMS Firewall Evaluation Toolkit to help you assess each SMS firewalls capabilities and align them to your organizations goals.
Implement Messaging Revenue Optimisation using PACE
One country, three operators and over 1000 A2P tests on each network. Haud ‘s research team wanted to get a snapshot of how much revenue operators are losing from A2P messages generated by tech giants including Facebook, Google, WeChat and Microsoft. On this webinar, we outline the results of a Haud technical investigation designed to understand how SIMbox fraud and grey / illegitimate routes contribute to revenue loss.
Want To find out more?
Speak with one of our messaging revenue specialist