The right tech stack – with automation both enabling real-time data management and facilitating the creation of new client channels – is a game-changer for MNOs. But successful A2P monetisation lies in the combination of automation with human insight and agile processes.

Of all areas of mobile network operators’ business, it is messaging that has seen and undergone some of the greatest transformations.

And there are further changes to come. As organisations accelerate the shift towards digital communications, use cases for business messaging, apps and machine comms will become even more varied and essential.

MEF Connects Omnichannel live from London is 28th – 29th November at the esteemed event facilities of The Honourable Society Of The Inner Temple in London. HAUD are thrilled to have a session on day 2, 29th November, to delve into a great discussion of ‘Unlocking the Potential of A2P – How the Key Could […]

Introduction: The A2P messaging industry continues to go from strength to strength, with brands everywhere creating more and more use cases to communicate with their customers. SMS remains the trusted channel of choice – with ubiquitous technology and an unrivalled reach and open rate. But maintaining and growing that position – in the face of […]

The last two years have seen significant changes in A2P messaging prices – with operators and aggregators alike implementing price hikes in response to their own business and market needs.

In this series of insight articles from HAUD, we ask two of our senior experts – Global Head of Market Intelligence, Joanna Kuligowska, and VP of Pre-Sales and Product Manager, Ron Bonnici, to share their thought in the A2P market, and offer up actionable areas of focus around messaging monetisation.

The world of mobile messaging has witnessed a seismic shift in recent years with the proliferation of Over-The-Top (OTT) messaging platforms like WhatsApp, Viber, RCS and Apple iMessage.

Next Generation firewalls are called next generation for a reason. The days of the SMS network defender simply stopping malicious messaging are long gone.

We are thrilled to announce that HAUD will be taking part in the highly anticipated Asian Carriers Conference (ACC) 2023, which will be held from September 11th to 15th at the majestic Shangri-La Mactan in Cebu, Philippines. With this year’s theme, “Accelerate. Challenge. Connect.,” this remarkable event is set to lead the way in driving […]

Come join us for BATIC 2023, happening from September 5th to 8th at The Westin Resort in Nusa Dua, Bali. Discover more about our Messaging Revenue Optimization solutions, which include A2P messaging monetization and unparalleled mobile network security. We’re excited to have meaningful conversations with you. Bali: a breathtaking backdrop for innovation Nestled amidst the […]

In this webinar HAUD is proud to introduce a road to sustainable A2P SMS revenue growth. Join Joanna Kuligowska, Head of Global Market Intelligence and Ron Bonnici, VP Product as they walk you through a number of tactics you need to implement if you’re going to move beyond traditional A2P SMS Monetisation. We’ll take a […]

SMS artificially inflated traffic (AIT) refers to the practice of generating fake or fraudulent text messages, often with the goal of defrauding the enterprises which send A2P SMS to their customers. This can happen in a number of ways, including using automated bots to send large numbers of messages, or using stolen identities to send messages on behalf of other users.