Introduction: The A2P messaging industry continues to go from strength to strength, with brands everywhere creating more and more use cases to communicate with their customers. SMS remains the trusted channel of choice – with ubiquitous technology and an unrivalled reach and open rate. But maintaining and growing that position – in the face of […]
The last two years have seen significant changes in A2P messaging prices – with operators and aggregators alike implementing price hikes in response to their own business and market needs.
In this series of insight articles from HAUD, we ask two of our senior experts – Global Head of Market Intelligence, Joanna Kuligowska, and VP of Pre-Sales and Product Manager, Ron Bonnici, to share their thought in the A2P market, and offer up actionable areas of focus around messaging monetisation.
In this webinar HAUD is proud to introduce a road to sustainable A2P SMS revenue growth. Join Joanna Kuligowska, Head of Global Market Intelligence and Ron Bonnici, VP Product as they walk you through a number of tactics you need to implement if you’re going to move beyond traditional A2P SMS Monetisation. We’ll take a […]
Why should a Mobile Network Operator worry about Artificially Inflated Traffic? An insight into how it effects their P&L in the long term.
SMS artificially inflated traffic (AIT) refers to the practice of generating fake or fraudulent text messages, often with the goal of defrauding the enterprises which send A2P SMS to their customers. This can happen in a number of ways, including using automated bots to send large numbers of messages, or using stolen identities to send messages on behalf of other users.