Paul Palmer as the new Chief Revenue Officer at HAUD
Uppsala, Sweden – Wednesday, February 26, 2025 – HAUD, a leading provider of solutions that empower mobile operators, aggregators, and messaging hubs to secure, monetise, automate, and scale messaging revenues, is happy to announce the appointment of Paul Palmer as its new Chief Revenue Officer, effective 1st of March 2025. Paul Palmer joins HAUD from […]
Meet HAUD at MEF Connect Omnichannel
MEF Connects Omnichannel live from London is 28th – 29th November at the esteemed event facilities of The Honourable Society Of The Inner Temple in London. HAUD are thrilled to have a session on day 2, 29th November, to delve into a great discussion of ‘Unlocking the Potential of A2P – How the Key Could […]
Meet HAUD at ACC 2023
We are thrilled to announce that HAUD will be taking part in the highly anticipated Asian Carriers Conference (ACC) 2023, which will be held from September 11th to 15th at the majestic Shangri-La Mactan in Cebu, Philippines. With this year’s theme, “Accelerate. Challenge. Connect.,” this remarkable event is set to lead the way in driving […]
Meet HAUD at BATIC 2023 in beautiful Bali
Come join us for BATIC 2023, happening from September 5th to 8th at The Westin Resort in Nusa Dua, Bali. Discover more about our Messaging Revenue Optimization solutions, which include A2P messaging monetization and unparalleled mobile network security. We’re excited to have meaningful conversations with you. Bali: a breathtaking backdrop for innovation Nestled amidst the […]
USSD: A threat to A2P SMS revenues?
USSD (Unstructured Supplementary Service Data) which was the primary messaging system used by subscribers to check their balance, top-up and access value-added services. Still widely used today, USSD communication (which rests primarily on signalling infrastructure – not data) is now currently being used to terminate A2P communication.
A2P Monetisation is King! Protect it!
How can Mobile Network Operators prevent SIM box activity from punching through their A2P business?
Mobile Network Operators are facing a plethora of challenges that are being triggered by the ever-evolving nature of their business, as this is shifting from a communication provider to a data platform and network business, with emphasis on the value chain. This change has brought about significant shift pains in the business model design, along with the investment required for more capable networks to cater to the looming hyper-connected future.