MEF Connects Omnichannel live from London is 28th – 29th November at the esteemed event facilities of The Honourable Society Of The Inner Temple in London. HAUD are thrilled to have a session on day 2, 29th November, to delve into a great discussion of ‘Unlocking the Potential of A2P – How the Key Could […]

We are thrilled to announce that HAUD will be taking part in the highly anticipated Asian Carriers Conference (ACC) 2023, which will be held from September 11th to 15th at the majestic Shangri-La Mactan in Cebu, Philippines. With this year’s theme, “Accelerate. Challenge. Connect.,” this remarkable event is set to lead the way in driving […]

Come join us for BATIC 2023, happening from September 5th to 8th at The Westin Resort in Nusa Dua, Bali. Discover more about our Messaging Revenue Optimization solutions, which include A2P messaging monetization and unparalleled mobile network security. We’re excited to have meaningful conversations with you. Bali: a breathtaking backdrop for innovation Nestled amidst the […]

SMS artificially inflated traffic (AIT) refers to the practice of generating fake or fraudulent text messages, often with the goal of defrauding the enterprises which send A2P SMS to their customers. This can happen in a number of ways, including using automated bots to send large numbers of messages, or using stolen identities to send messages on behalf of other users.

The right tech stack – with automation both enabling real-time data management and facilitating the creation of new client channels – is a game-changer for MNOs. But successful A2P monetisation lies in the combination of automation with human insight and agile processes.

Of all areas of mobile network operators’ business, it is messaging that has seen and undergone some of the greatest transformations.

And there are further changes to come. As organisations accelerate the shift towards digital communications, use cases for business messaging, apps and machine comms will become even more varied and essential.

Revving up addressable revenue – from both existing and innovative use cases – is only effective when MNOs have the real-time categorisation capabilities to adopt flexible pricing.

Surging A2P SMS messaging usage – across a multitude of industries – has brought with it a vibrant and imaginative range of services and opportunities.

As A2P communication has gained ever-more traction as the key medium for the dissemination of content and information, embracing this channel has become an increasing necessity for brands.

Yet as millions of global institutions and firms adopt the messaging system as a conduit for countless value-added-services, vast numbers of mobile network operators are still failing to capitalise on its true business value.

In the face of this stasis, MNOs are at a crossroads. On one side, lies a route to A2P monetisation success – with carriers able to CREATE new revenue drivers and charging strategies to dramatically boost the paid-messaging volumes on their network.

On the other – burying their heads in the sand and watching as the great 21st century A2P boomtown passes them by.

MNOs should grab the bull by the horns – and act now to gain mastery of their A2P revenue.

The booming A2P market is at a critical juncture. On one side – its rocketing success as the trusted business messaging medium of millions of global institutions and businesses.

On the other – its potential future deterioration, facilitated both by MNOs inertia in stopping revenue leakage to grey routes, and also from carriers failing to protect, and to capitalise on, the channel’s true business value.

The first step to A2P messaging success is installing a next-generation firewall, enabling MNOs full visibility and intelligence over the traffic passing through their network.

But we explain why it is the ACTION carriers then take on these insights – to plug sources of A2P leakage and to construct revenue drivers – that serves as the propulsive force needed to send profits skyward.

The A2P market has soared in value in recent years – with the pandemic bolstering its position as the shining light of the business messaging landscape.

Yet many Mobile Network Operators – left blindsided by its success – are losing billions of dollars in revenue leakage through their failure to capture true business value from this vital channel.

We explain why – without a next-generation firewall to enable MNOs full visibility and control over their network – MNO’s will always struggle to effectively monetize their A2P traffic, and potentially worse – could undermine the value of this channel.

For the second year in a row, messaging security and revenue specialists HAUD have been named best security solution provider in the Carrier Community Global Awards.

The world’s A2P market is going from strength to strength as more and more brands trust in SMS messaging to support their product and service delivery.