We are thrilled to announce that HAUD will be taking part in the highly anticipated Asian Carriers Conference (ACC) 2023, which will be held from September 11th to 15th at the majestic Shangri-La Mactan in Cebu, Philippines. With this year’s theme, “Accelerate. Challenge. Connect.,” this remarkable event is set to lead the way in driving […]
Come join us for BATIC 2023, happening from September 5th to 8th at The Westin Resort in Nusa Dua, Bali. Discover more about our Messaging Revenue Optimization solutions, which include A2P messaging monetization and unparalleled mobile network security. We’re excited to have meaningful conversations with you. Bali: a breathtaking backdrop for innovation Nestled amidst the […]
Why should a Mobile Network Operator worry about Artificially Inflated Traffic? An insight into how it effects their P&L in the long term.
SMS artificially inflated traffic (AIT) refers to the practice of generating fake or fraudulent text messages, often with the goal of defrauding the enterprises which send A2P SMS to their customers. This can happen in a number of ways, including using automated bots to send large numbers of messages, or using stolen identities to send messages on behalf of other users.
Nefarious organisations, as well as lone operators, can essentially eat-up a significant portion of Application-to-Person messaging (it goes beyond SMS) revenues from Mobile Network Operators with no considerable investment requirement. As indicated in a previous article which focused on SIM box activity in Europe, SIM box activity is wide-ranging and global. A $60 billion business opportunity is at stake here.
USSD (Unstructured Supplementary Service Data) which was the primary messaging system used by subscribers to check their balance, top-up and access value-added services. Still widely used today, USSD communication (which rests primarily on signalling infrastructure – not data) is now currently being used to terminate A2P communication.
How can Mobile Network Operators prevent SIM box activity from punching through their A2P business?
Mobile Network Operators are facing a plethora of challenges that are being triggered by the ever-evolving nature of their business, as this is shifting from a communication provider to a data platform and network business, with emphasis on the value chain. This change has brought about significant shift pains in the business model design, along with the investment required for more capable networks to cater to the looming hyper-connected future.
Since the advent of telecoms, hackers have had an abundance of techniques to penetrate, phish, capture and fraud subscribers globally. Mobile Network Operators are – shall we say – always fighting off new, and constant attacks.