HAUD Systems Signs Agreement with Grameenphone for A2P SMS Filtering Solution

HAUD Systems, Dialogue Group and 365squared have partnered with Grameenphone to improve the A2P (Application-to-Person) messages ecosystem for more than 51 million Grameenphone customers. The messaging system will ensure security and protection for Grameenphone subscribers through this unique SMS filtering solution.

The innovative filtering solution deployed on Grameenphone’s network by HAUD Systems, detects and differentiates A2P traffic from P2P and addresses grey messaging routes. Fraudulent and unauthorised activities conducted through grey route messaging damages reputation of an operator by delivering spam and potential security threats to subscribers.

Allan Bonke, Chief Marketing Officer, Grameenphone Ltd said that the company has taken this initiative as a strategic milestone for Grameenphone in terms of both protection and fraud prevention. “Having implemented this filter on the network, Grameenphone has now become the first and only operator in Bangladesh to comply with the local telecom regulations,” he added.

Perry Offer, CEO, Dialogue Group, said: “The implementation of the SMS filter technology is attractive for MNOs as it generates new revenues without the need for upfront investment. Our recently launched A2P SMART (Secure Monetisation of Application Related Traffic) Hub guides operators through the processes to filter their grey route traffic and realise millions of dollars in additional revenues. This creates a ‘win win’ situation for all.”

365squared, who specialise in revenue protection and fraud management for MNOs, won the tender to manage A2P traffic on Grameenphone’s network and chose Dialogue Group and HAUD Systems as their associates to deliver the solution. The firewall solution is deployed on all inbound domestic and international links to monitor International A2P traffic via domestic operators, domestic SMS Bulk providers, SMS HUBs, roaming partners to ensure delivery of international A2P traffic via the authorized entry points only.

Claire Cassar, CEO of HAUD Systems stated that: “We are confident that our SMS filtering solution and our collaboration with 365squared and Dialogue Group will secure the revenue stream for Grameenphone through the efficient and effective management of A2P traffic, and results will be very timely”.

Tonio Ellul, CEO and Director of 365squared, added: “SMS as an industry has been unregulated for far too long. Our solution, based on innovation, efficiency and intrinsic market knowledge, ensures revenue streams from legitimate messaging services and gives peace of mind to the operator.”

Please contact Elken Calleja at [email protected] or call +356 9949 4143, if you would like more information or would like to arrange an interview with HAUD Systems. For more information, please visit the HAUD Systems website or follow @haudsystems on Twitter or LinkedIn.   

About HAUD Systems

HAUD Systems creates unique and intuitive solutions which provide Mobile Network Operators (MNOs), Mobile Virtual Network Operators (MVNOs) and Mobile Virtual Network Enablers (MVNEs) with reliable control over their networks, resulting in increased profitability through the generation of revenues from A2P traffic, a reduction in SMS fraud and spam and increased subscriber loyalty. HAUD Systems is an associate member of GSMA, and a subsidiary of FORTYTWO Group. The company has offices in Malta and Singapore. For more information visit www.haud.com.

About Dialogue Group

Dialogue Group is the longest established international A2P SMS messaging company as it approaches its 21st Anniversary. It has extensive knowledge and experience of all aspects of the A2P market and through its A2P SMART Hub – a totally unique solution that guides operators through all the processes they need to filter their A2P traffic – the company helps Mobile Network Operators to successfully monetise their A2P traffic and realise millions of dollars in additional and sustainable revenues. Dialogue Group is a member of GSMA which represents the interests of mobile operators worldwide. Headquartered in Sheffield, UK, the company has offices in London, Sydney and Singapore. For more information visit www.dialogue.net.

About 365squared

365squared is an independent company run by an experienced team of professionals drawn from the roaming and value added services. Set up with the objective to provide the mobile operator community with a consolidated choice of quality services with low investment of time and resources for the operators. Headquartered in Malta, 365squared works with Mobile Operators across the globe with a commitment to eliminate loss of revenue from International SMS termination, generate new revenue by monetizing A2P SMS traffic and to protect customers from spam and fraudulent SMS. Unlike other players, we offer a complete end-to-end management service ensuring that our client, the mobile operator, secures the maximum revenue opportunity and the best customer experience. For more information visit www.365squared.com.

About Grameenphone Ltd.
Grameenphone, part of the Telenor Group, is a leading telecommunications service provider in Bangladesh with 51 million subscribers. Since its inception in 1997, Grameenphone has built the largest cellular network in the country, covering nearly 99 percent of the country’s population. With its brand promise to enable customers to “Go beyond”, Grameenphone seeks to help customers get the full benefit of mobile data and voice services and provide Internet For All. Grameenphone is listed on the Dhaka Stock Exchange.  For more information visit www.grameenphone.com.