Why should a Mobile Network Operator worry about Artificially Inflated Traffic? An insight into how it effects their P&L in the long term.
SMS artificially inflated traffic (AIT) refers to the practice of generating fake or fraudulent text messages, often with the goal of defrauding the enterprises which send A2P SMS to their customers. This can happen in a number of ways, including using automated bots to send large numbers of messages, or using stolen identities to send messages on behalf of other users.
A2P SMS revenue loss: Asian focus
Nefarious organisations, as well as lone operators, can essentially eat-up a significant portion of Application-to-Person messaging (it goes beyond SMS) revenues from Mobile Network Operators with no considerable investment requirement. As indicated in a previous article which focused on SIM box activity in Europe, SIM box activity is wide-ranging and global. A $60 billion business opportunity is at stake here.
USSD: A threat to A2P SMS revenues?
USSD (Unstructured Supplementary Service Data) which was the primary messaging system used by subscribers to check their balance, top-up and access value-added services. Still widely used today, USSD communication (which rests primarily on signalling infrastructure – not data) is now currently being used to terminate A2P communication.
A2P Monetisation is King! Protect it!
How can Mobile Network Operators prevent SIM box activity from punching through their A2P business?
Mobile Network Operators are facing a plethora of challenges that are being triggered by the ever-evolving nature of their business, as this is shifting from a communication provider to a data platform and network business, with emphasis on the value chain. This change has brought about significant shift pains in the business model design, along with the investment required for more capable networks to cater to the looming hyper-connected future.
Meet HAUD at CommunicAsia 2019
Through 30 years of constant activity, CommunicAsia has established itself as a key event for the telecom industry in the Asian market. This year edition will take place in well known Marina Bay Sands, between 18 and 20 June. Through 30 years of constant activity, CommunicAsia has established itself as a key event for the […]
Meet HAUD at MWC19
Join HAUD at Mobile World Congress 2019 starting Monday 25th February till Thursday 28th February. MWC 2019, organised by GSMA in the Mobile World Capital, Barcelona. MWC Barcelona is the largest mobile event in the world, bringing together the latest innovations and leading-edge technology from more than 2,400 leading companies, with a highly-rated conference programme assembling today’s visionaries […]
Meet HAUD at MWC Shanghai 2018
With over 60,000+ attendees from over 100 countries and 550+ exhibitors in 7 exhibition halls, the MWC Shanghai 2018 is one of the most important must-attend events worldwide for the telecommunication industry. With all the keynotes, workshops and people to meet it’s definitely more than just a tradeshow focusing on the mobile and technology eco-system. […]
Meet HAUD at FASG#11
The eleventh biannual Fraud and Security Group meeting is just around the corner. This edition of the forum will take place in Tokyo, Japan. Between 15th and 17th of May 2018 FASG Group will meet at Hilton Tokyo Bay Hotel to focus on 5G Security, Roaming & Interconnect Fraud & Security and Fraud & Security […]
Meet HAUD at MWC 2018
The beginning of the year brings with it the world’s largest gathering for the mobile industry – Mobile World Congress 2018. Organised by the GSMA in the Mobile World Capital, Barcelona. The congress will be held between the 26 February – 1 March 2018 at Fira Gran Via. The cosmopolitan capital of Spain’s Catalonia region […]
Meet HAUD at AfricaCom 2017
Between 7th and 9th of November 2017 anyone who’s anyone in African telecoms and technology will be at AfricaCom 2017. Published as the opening statement on the event website it’s hard to not agree with the organisers, as this is definitely one of the most significant events for telecoms industry in the African continent. “Three […]