USSD: A threat to A2P SMS revenues?

Typically, this type of communication was the reserve of SMS messaging, whereby A2P messaging was terminated primarily using SMS; now, USSD messaging is taking hold, and gaining popularity to terminate A2P traffic effectively, and ‘leaking’ away traffic and revenues yet again from the Operators.

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A2P Monetisation is King! Protect it!

How can Mobile Network Operators prevent SIM box activity from punching through their A2P business? Mobile Network Operators are facing a plethora of challenges that are being triggered by the ever-evolving nature of their business, as this is shifting from a communication provider to a data platform and network business, with emphasis on the value […]

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