Why should a Mobile Network Operator worry about Artificially Inflated Traffic? An insight into how it effects their P&L in the long term.
SMS artificially inflated traffic (AIT) refers to the practice of generating fake or fraudulent text messages, often with the goal of defrauding the enterprises which send A2P SMS to their customers. This can happen in a number of ways, including using automated bots to send large numbers of messages, or using stolen identities to send messages on behalf of other users.
A2P SMS revenue loss: Asian focus
Nefarious organisations, as well as lone operators, can essentially eat-up a significant portion of Application-to-Person messaging (it goes beyond SMS) revenues from Mobile Network Operators with no considerable investment requirement. As indicated in a previous article which focused on SIM box activity in Europe, SIM box activity is wide-ranging and global. A $60 billion business opportunity is at stake here.
A2P Monetisation is King! Protect it!
How can Mobile Network Operators prevent SIM box activity from punching through their A2P business?
Mobile Network Operators are facing a plethora of challenges that are being triggered by the ever-evolving nature of their business, as this is shifting from a communication provider to a data platform and network business, with emphasis on the value chain. This change has brought about significant shift pains in the business model design, along with the investment required for more capable networks to cater to the looming hyper-connected future.
Meet HAUD at FASG#11
The eleventh biannual Fraud and Security Group meeting is just around the corner. This edition of the forum will take place in Tokyo, Japan. Between 15th and 17th of May 2018 FASG Group will meet at Hilton Tokyo Bay Hotel to focus on 5G Security, Roaming & Interconnect Fraud & Security and Fraud & Security […]
Meet HAUD at WAS#6 in Marrakech
We’re a few days away from the sixth edition of WAS conference. The biannual conference organised by GSMA is being hosted by Monty Mobile an Open Connectivity SMS Hub and Roaming Broker between 25th and 28th of September 2017. This edition of WAS finds itself inhabiting the city of Marrakech which is one of the […]
HAUD gives more value through its Traffic Audit Service
HAUD has now established itself as a market-leading SMS firewall provider, and through experience it has acknowledged that the…
HAUD Deploys A2P Firewall in Cambodia
Following their recent success in deploying an A2P monetisation solution for Vinaphone, HAUD has increased its South-East Asia presence with an additional solution for an operator…
The role of A2P SMS in IOT
While text messaging may not be as popular as it was in at its peak in 2012, it remains a valuable way to communicate with a wide…
Connected cars, VR and Grey Route Traffic high on ITW Agenda
From 8-11th May, HAUD exhibited at International Telecoms Week (ITW) at the Hyatt Regency and the Swissôtel in Chicago, Illinois. This event saw industry professionals from around the world come together and discuss solutions to the latest challenges affecting the telecommunications sector. Few of these professionals have a high a profile as keynote speaker, Steve […]
The Next Billion: Expanding the internet in developing nations
Record numbers of people are now using the internet, but more than half of the world’s 7.1 billion are yet to be connected. Marko Skomersic, Chief Solutions Officer at HAUD, shares his thoughts with Developing Telecoms here.