EXECUTE: An effective Messaging Revenue Optimisation strategy enables people, processes and technology to work seamlessly together.
The right tech stack – with automation both enabling real-time data management and facilitating the creation of new client channels – is a game-changer for MNOs. But successful A2P monetisation lies in the combination of automation with human insight and agile processes.
Of all areas of mobile network operators’ business, it is messaging that has seen and undergone some of the greatest transformations.
And there are further changes to come. As organisations accelerate the shift towards digital communications, use cases for business messaging, apps and machine comms will become even more varied and essential.
CREATE: The engine of any successful A2P monetisation strategy is powered by its capacity to generate new business models
Revving up addressable revenue – from both existing and innovative use cases – is only effective when MNOs have the real-time categorisation capabilities to adopt flexible pricing.
Surging A2P SMS messaging usage – across a multitude of industries – has brought with it a vibrant and imaginative range of services and opportunities.
As A2P communication has gained ever-more traction as the key medium for the dissemination of content and information, embracing this channel has become an increasing necessity for brands.
Yet as millions of global institutions and firms adopt the messaging system as a conduit for countless value-added-services, vast numbers of mobile network operators are still failing to capitalise on its true business value.
In the face of this stasis, MNOs are at a crossroads. On one side, lies a route to A2P monetisation success – with carriers able to CREATE new revenue drivers and charging strategies to dramatically boost the paid-messaging volumes on their network.
On the other – burying their heads in the sand and watching as the great 21st century A2P boomtown passes them by.
MNOs should grab the bull by the horns – and act now to gain mastery of their A2P revenue.
The booming A2P market is at a critical juncture. On one side – its rocketing success as the trusted business messaging medium of millions of global institutions and businesses.
On the other – its potential future deterioration, facilitated both by MNOs inertia in stopping revenue leakage to grey routes, and also from carriers failing to protect, and to capitalise on, the channel’s true business value.
The first step to A2P messaging success is installing a next-generation firewall, enabling MNOs full visibility and intelligence over the traffic passing through their network.
But we explain why it is the ACTION carriers then take on these insights – to plug sources of A2P leakage and to construct revenue drivers – that serves as the propulsive force needed to send profits skyward.
PROTECT: Scaling A2P messaging revenue starts with MNOs protecting and gaining 360 visibility of their network traffic.
The A2P market has soared in value in recent years – with the pandemic bolstering its position as the shining light of the business messaging landscape.
Yet many Mobile Network Operators – left blindsided by its success – are losing billions of dollars in revenue leakage through their failure to capture true business value from this vital channel.
We explain why – without a next-generation firewall to enable MNOs full visibility and control over their network – MNO’s will always struggle to effectively monetize their A2P traffic, and potentially worse – could undermine the value of this channel.
For the second year in a row, messaging security and revenue specialists HAUD have been named best security solution provider in the Carrier Community Global Awards.
With over 60,000+ attendees from over 100 countries and 550+ exhibitors in 7 exhibition halls, the MWC Shanghai 2018 is one of the most important must-attend events worldwide for the telecommunication industry. With all the keynotes, workshops and people to meet it’s definitely more than just a tradeshow focusing on the mobile and technology eco-system. […]
The eleventh biannual Fraud and Security Group meeting is just around the corner. This edition of the forum will take place in Tokyo, Japan. Between 15th and 17th of May 2018 FASG Group will meet at Hilton Tokyo Bay Hotel to focus on 5G Security, Roaming & Interconnect Fraud & Security and Fraud & Security […]
The beginning of the year brings with it the world’s largest gathering for the mobile industry – Mobile World Congress 2018. Organised by the GSMA in the Mobile World Capital, Barcelona. The congress will be held between the 26 February – 1 March 2018 at Fira Gran Via. The cosmopolitan capital of Spain’s Catalonia region […]
The beginning of 2018 brings us 40th Anniversary celebration of Pacific Telecommunications Council. This annual conference is the Pacific Rim’s leading telecommunications event with a three-day agenda which covers some of the below topics: Security, Privacy and Data Protection Artificial Intelligence and Innovation Technology Drivers of Policy Opportunities in the Digital Age Access and Opportunity in Emerging […]
After the successful Mobile World Live webinar SS7 Vulnerabilities – A threat that cannot remain ignored we decided to publish some of the unanswered questions with proper answers and this article has received great interest. Now it’s time for the rest of the questions (and answers) from the Q&A session with Kevin Panzavecchia. Q: Have […]