Messaging Revenue Optimisation
CONTINUOUS, SUSTAINABLE REVENUE GROWTH
It’s time to expect more
from your messaging revenues
Messaging Revenue Optimisation allows MNOs to protect messaging revenues,
create new revenue opportunities
and automate the processes behind it.
Why Messaging Revenue Optimisation?
How Mobile Network Operators monetise their A2P SMS traffic, while at the same time protecting both their subscribers, clients and the impact of the channel, has never been more critical.
At a time when personal and work lives are converging on the digital space, the opportunity to secure sustainable, scalable, revenue from the expected exponential growth in A2P traffic requires a new approach to SMS management.
Messaging Revenue Optimisation helps you develop a new approach to A2P monetisation: from creating new value propositions and client channels to the potential a next generation firewall brings with stopping grey-route revenue leakage.
Messaging Revenue Optimisation
HELPS YOU TO:
Identify and lockdown causes of revenue leakage
Stay ahead of the ever-changing threat landscape
Evidence improved security posture through visualized data
Improve Internal capacity & skill management
Discover what’s passing across your network
Incentivise a culture of revenue growth
Prioritize routes with maximised revenue opportunities
Maintain real-time policy enforcement
Create revenue strategies across all messaging types
Utilise messaging categorization to create variable pricing
Build and cultivate a wholesale Team-in-a-box
Create net-new revenue from existing accounts
Find and implement the best AI tools to automate your processes
Harness the power of an automated Billing & Charging Suite
Remove barriers like data silos and reduce Time-To-Revenue
Track and improve key revenue performance goals
A next generation firewall is the first critical component. The firewall should be able to both protect your network and subscribers from illegitimate traffic and malicious messaging, but also assess and categorise all your SMS traffic in real time.
Only by knowing everything that is passing across your network can you ensure you an effective monetization strategy in place.
Protect your subscribers today
While SMS A2P traffic continues to grow year on year (9%in 2020), this revenue line is often under-used, and so underperforms for MNOs.
Operators need to take action on this channel – stop grey traffic, shut down SIM farms, stop new grey routes, and especially with the move to eSIMS, work collectively to prevent new abuse.
Optimising the way you control A2P SMS across your network is an ongoing strategy. There are many variables that can be adopted, from flexible pricing to building direct relationships with brands of expanding wholesale.
The key is ensuring you have visibility of best practice and effective user case studies from other players in the game.
Create new messaging revenue growth
Time was when MNOs simply farmed out their SMS bandwidth to aggregators and offered all you can eat bundles, because managing their SMS traffic was too burdensome and opex-costly.
Not anymore -through automated systems, powered by AI and data we’re enabling operators to efficiently take back control of SMS and make it work hard for their P&L.
Learn for FREE how to deliver new monetisation strategies
Supercharge your messaging revenues…
(We’ll show you how)
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designed to help you grow your messaging revenues.