Introduction | The value of A2P messaging
The value of A2P messaging has never been so high – both in economic and in societal terms.
Throughout the past year and a half, as the pandemic swept across the world, A2P messaging has been critical to supporting people and the operations that serve them.
A2P and P2A have enabled business. It’s allowed more secure transactions to occur, deeper relationships to be formed, marketing to be sent, and secure messaging to take place.
It’s also enabled health authorities to help people stay safe, to warn of increasing infection rates and to offer advice – to name but a few services we have seen A2P used for.