Introduction:

The A2P messaging industry continues to go from strength to strength, with brands everywhere creating more and more use cases to communicate with their customers.

SMS remains the trusted channel of choice – with ubiquitous technology and an unrivalled reach and open rate.

But maintaining and growing that position – in the face of so many new channels and concerns over pricing – requires a strategic approach.

In this series of articles, we ask HAUDs Global Head of Market Intelligence, Joanna Kuligowska, and VP of Pre-sales and Product Management, Ron Bonnici, to share their global insights on the market, and offer up actionable areas of focus around messaging monetisation.

Article 1 : The impact of A2P Messaging Price Fluctuation in Driving Market Dynamics