How operators are bleeding A2P revenues from tech giants: A data-driven investigation – On-demand Webinar

One country, three operators and over 1000 A2P tests on each network. Haud ‘s research team wanted to get a snapshot of how much revenue operators are losing from A2P messages generated by tech giants including Facebook, Google, WeChat and Microsoft. On this webinar, we outline the results of a Haud technical investigation designed to understand how SIMbox fraud and grey / illegitimate routes contribute to revenue loss.

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A2P SMS revenue loss: Asian focus

Results based on research and tests carried out by HAUD’s research team in Bangladesh, Vietnam, Indonesia, Thailand and the Philippines on unprotected networks indicate that most Operators are leaking in the region of 30% of their A2P SMS traffic to SIM box activity.

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USSD: A threat to A2P SMS revenues?

Typically, this type of communication was the reserve of SMS messaging, whereby A2P messaging was terminated primarily using SMS; now, USSD messaging is taking hold, and gaining popularity to terminate A2P traffic effectively, and ‘leaking’ away traffic and revenues yet again from the Operators.

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A2P Monetisation is King! Protect it!

How can Mobile Network Operators prevent SIM box activity from punching through their A2P business? Mobile Network Operators are facing a plethora of challenges that are being triggered by the ever-evolving nature of their business, as this is shifting from a communication provider to a data platform and network business, with emphasis on the value […]

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Meet HAUD at WAS#10 in Valencia

WAS#10 – GSMA’s Wholesale Agreements and Solutions Group, happens twice per year — once in Europe and once outside Europe. Valenica will play host to the first meeting of this year happening between October 28th and 31st at the Ciudad de las Artes y las Ciencias.

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Meet HAUD at ACC 2019

CEBU, Philippines, besides its sublime natural beauty, is a place where the Telco industry converges on a 3-day conference to uncover the future of this highly competitive and valuable industry. The Asian Carriers Conference 2019, where its 15th edition is happening in the first week of September…

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Meet HAUD at MWC Shanghai 2019

MWC is surely one of the best-known telecom events in the industry. The upcoming MWC 19 takes place in Shanghai New International Expo Centre…

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