The right tech stack – with automation both enabling real-time data management and facilitating the creation of new client channels – is a game-changer for MNOs. But successful A2P monetisation lies in the combination of automation with human insight and agile processes.

Of all areas of mobile network operators’ business, it is messaging that has seen and undergone some of the greatest transformations.

And there are further changes to come. As organisations accelerate the shift towards digital communications, use cases for business messaging, apps and machine comms will become even more varied and essential.

Driving A2P revenue growth starts with protecting your subscribers and clients. A2P has proven itself during the pandemic as a critical communication tool for brands worldwide. But what is next for this undervalued revenue generator. HAUD has been investigating what levers MNOs need to pull to extract both sustainable revenue and ongoing growth from this […]

In this video we take a brief look at how protect should be the first step to any Messaging Revenue Optimisation strategy.

In this video we understand why taking Action is vital for protecting your subscribers, and building sustainable revenue growth.

In this video we take a brief look at how you can create new messaging revenue streams using Messaging Revenue Optimisation.

In this video we take a brief look at how to execute a Messaging Revenue Optimisation strategy built on automation.

Foreword How Mobile Network Operators monetise their A2P SMS traffic, while at the same time protecting both their subscribers, clients and the impact of the channel, has never been more critical. At a time when personal and work lives are converging on the digital space, the opportunity to secure sustainable, scalable, revenue from the expected […]

The value of A2P messaging has never been so high – both in economic and in societal terms. Throughout the past year and a half, as the pandemic swept across the world, A2P messaging has been critical to supporting people and the operations that serve them. A2P and P2A have enabled business. It’s allowed more […]

Grey route traffic is the biggest cause of lost revenue in the A2P messaging sector. Some estimates suggest up to 45% of all A2P messaging is being sent via these routes, with MNO’s missing out on billions of dollars in revenue. Further on in this guide we will come to solutions to address this issue, […]

In many ways, these two issues are part of the root cause of the increase in grey route traffic. Again, we will address solutions to these lower down, but for now what has led us to this point and why does it create problems. Let’s start with flat pricing. Many MNOs these days effectively give […]

Over-the-top messaging services – Whatsapp, WeChat etc – are clearly incredibly popular with consumers.. Although their initial growth was spurred on by cost-effectiveness – messages are, of course, largely free to send with an internet connection – their popularity also stems from aspects like security, anonymity, group creation and connectivity, multimedia messaging simplicity and fantastic […]