The world’s A2P market is going from strength to strength as more and more brands trust in SMS messaging to support their product and service delivery.
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One country, three operators and over 1000 A2P tests on each network. Haud ‘s research team wanted to get a snapshot of how much revenue operators are losing from A2P messages generated by tech giants including Facebook, Google, WeChat and Microsoft. On this webinar, we outline the results of a Haud technical investigation designed to understand how SIMbox fraud and grey / illegitimate routes contribute to revenue loss.
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The fragmentary nature of the whole A2P lifecycle business fundamentally impedes the full realisation of this burgoing business opportunity.
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Results based on research and tests carried out by HAUD’s research team in Bangladesh, Vietnam, Indonesia, Thailand and the Philippines on unprotected networks indicate that most Operators are leaking in the region of 30% of their A2P SMS traffic to SIM box activity.
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Typically, this type of communication was the reserve of SMS messaging, whereby A2P messaging was terminated primarily using SMS; now, USSD messaging is taking hold, and gaining popularity to terminate A2P traffic effectively, and ‘leaking’ away traffic and revenues yet again from the Operators.
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How can Mobile Network Operators prevent SIM box activity from punching through their A2P business? Mobile Network Operators are facing a plethora of challenges that are being triggered by the ever-evolving nature of their business, as this is shifting from a communication provider to a data platform and network business, with emphasis on the value […]
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Since the advent of telecoms, hackers have had an abundance of techniques to penetrate, phish, capture and fraud subscribers globally.
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WAS#10 – GSMA’s Wholesale Agreements and Solutions Group, happens twice per year — once in Europe and once outside Europe. Valenica will play host to the first meeting of this year happening between October 28th and 31st at the Ciudad de las Artes y las Ciencias.
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CEBU, Philippines, besides its sublime natural beauty, is a place where the Telco industry converges on a 3-day conference to uncover the future of this highly competitive and valuable industry. The Asian Carriers Conference 2019, where its 15th edition is happening in the first week of September…
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MWC is surely one of the best-known telecom events in the industry. The upcoming MWC 19 takes place in Shanghai New International Expo Centre…
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HAUD appeared as tier one in ROCCO’s SMS Firewall Vendor Benchmarking Research.
Congratulations to HAUD for this position, they are clearly widely respected by the Mobile Operators who rated them and are an important company to watch out for in the future.
Jason Bryan – CEO ROCCO Group
