The A2P market has soared in value in recent years – with the pandemic bolstering its position as the shining light of the business messaging landscape.

Yet many Mobile Network Operators – left blindsided by its success – are losing billions of dollars in revenue leakage through their failure to capture true business value from this vital channel.

We explain why – without a next-generation firewall to enable MNOs full visibility and control over their network – MNO’s will always struggle to effectively monetize their A2P traffic, and potentially worse – could undermine the value of this channel.

For the second year in a row, messaging security and revenue specialists HAUD have been named best security solution provider in the Carrier Community Global Awards.

The world’s A2P market is going from strength to strength as more and more brands trust in SMS messaging to support their product and service delivery.

One country, three operators and over 1000 A2P tests on each network. Haud ‘s research team wanted to get a snapshot of how much revenue operators are losing from A2P messages generated by tech giants including Facebook, Google, WeChat and Microsoft. On this webinar, we outline the results of a Haud technical investigation designed to understand how SIMbox fraud and grey / illegitimate routes contribute to revenue loss.

The fragmentary nature of the whole A2P lifecycle business fundamentally impedes the full realisation of this burgoing business opportunity.

Nefarious organisations, as well as lone operators, can essentially eat-up a significant portion of Application-to-Person messaging (it goes beyond SMS) revenues from Mobile Network Operators with no considerable investment requirement. As indicated in a previous article which focused on SIM box activity in Europe, SIM box activity is wide-ranging and global. A $60 billion business opportunity is at stake here.