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HAUD named global best security solution provider – for the second year running
For the second year in a row, messaging security and revenue specialists HAUD have been named best security solution provider in the Carrier Community Global Awards.
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Stop A2P leakage to reap the benefits of the SMS boom, or risk losing it all – MNOs urged
The world’s A2P market is going from strength to strength as more and more brands trust in SMS messaging to support their product and service delivery.
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How operators are bleeding A2P revenues from tech giants: A data-driven investigation – On-demand Webinar
One country, three operators and over 1000 A2P tests on each network. Haud ‘s research team wanted to get a snapshot of how much revenue operators are losing from A2P messages generated by tech giants including Facebook, Google, WeChat and Microsoft. On this webinar, we outline the results of a Haud technical investigation designed to understand how SIMbox fraud and grey / illegitimate routes contribute to revenue loss.
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Fragmentation in the A2P messaging business
The fragmentary nature of the whole A2P lifecycle business fundamentally impedes the full realisation of this burgoing business opportunity.
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A2P SMS revenue loss: Asian focus
Nefarious organisations, as well as lone operators, can essentially eat-up a significant portion of Application-to-Person messaging (it goes beyond SMS) revenues from Mobile Network Operators with no considerable investment requirement. As indicated in a previous article which focused on SIM box activity in Europe, SIM box activity is wide-ranging and global. A $60 billion business opportunity is at stake here.
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USSD: A threat to A2P SMS revenues?
USSD (Unstructured Supplementary Service Data) which was the primary messaging system used by subscribers to check their balance, top-up and access value-added services. Still widely used today, USSD communication (which rests primarily on signalling infrastructure – not data) is now currently being used to terminate A2P communication.