A platform that enables direct A2P business opportunities with wholesale or enterprise clients.
Catering for any message format, direct routing, conversion, and connecting through a superior A2P Gateway.
The platform is provisioned with full reporting, dashboards, real-time throughput data, financial insights, and pricing, with opportunity identification and margin analysis, including intelligent routing based on various conditions such as least cost routing.
A2P Wholesale Platform
HAUD’s Smart XChange A2P platform enables mobile network operators, aggregators, and hubs to build and manage their wholesale messaging business.
A2P messaging and communication is still big business. Industry reports regularly portray how effective SMS (alongside other message formats for marketing) is for reaching out to current or prospective customers.
It is no secret that most operators and global messaging aggregators are seeing the decline in international and domestic P2P SMS, and this increasingly commoditised service creates undue pressures on revenue generation and the need for new or improved sources of income, such that A2P can provide.
HAUD’s A2P Smart XChange platform enables Telco players and enterprises to manage their A2P messaging business – providing total control and visibility on:
Enabling users to manage supplier and client accounts.
Least Cost Routing
Automatic selection of the most cost-effective route.
Configurable alerts and profitability filters including negative margin protection.
Effectively routing messages across connections and inter-protocols based on numerous conditions.
Billing and Invoicing
Across the marketplace for effective reconciliation.
Highly intuitive and replete with features to empower users for more effective messaging campaigns.
Graphical user interface
The platform comes with intuitive dashboards for agility and real-time reporting, maximising business visibility, and revenues.
A2P Enterprise Platform
On an enterprise-level, partner companies are equipped with a highly intuitive dashboard to manage their A2P messaging channel, content, campaigns, and credit balance.
In-depth reporting is an integral component of the enterprise view of the platform, thereby providing enterprises of any size, whether they are a big, global social network, or a local pizzeria – the same ability to reach out, engage, and maintain an open communication level with their current – or potential customers.
Smart XChange A2P Gateway enables customers the ability to open connections globally without any infrastructure requirements.
The limitations and complexity associated with dated gateways are over, as with easy management, stability, and a full set of features for revenue-generation, including an A2P Gateway messaging filtering solution, come out of the box with the Smart XChange A2P Gateway.
Powered by SmartCharge
Smart XChange A2P charging module enables mobile network operators, hubs and aggregators to protect their A2P messaging margins while maximising revenue yields.
Through real-time and near-real-time features such as negative margin indicators and automatic rating updates per destination, alongside differentiated pricing per message based on categorisation such as A2P 2FA, MFA, marketing, premium traffic and more, Smart Charge connected to Smart XChange fulfills the MNOs, hubs and aggregators’ requirements to further control their A2P business outlook, incentivising growth while maximsing this revenue stream.
Reach out to discover how Smart XChange can empower your A2P messaging business.