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MNOs, SMS A2P, grey route traffic and future competition. How will this market develop in the future?
Can you keep PACE? Driving A2P revenue growth starts with protecting your subscribers and clients.
A2P has proven itself during the pandemic as a critical communication tool for brands worldwide. But what is next for this undervalued revenue generator. HAUD has been investigating what levers MNOs need to pull to extract both sustainable revenue and ongoing growth from this technology, and how the traditional approach of price increases and fixed fee models could stagnate this vertical. Find out how a simple shift in approach – built around the acronym PACE – could transform your sleeping revenue giant.