The Ultimate Guide to Messaging Revenue Optimisation
How Mobile Network Operators monetise their A2P SMS traffic, while at the same time protecting both their subscribers, clients and the impact of the channel, has never been more critical.
At a time when personal and work lives are converging on the digital space, the opportunity to secure sustainable, scalable, revenue from the expected exponential growth in A2P traffic requires a new approach to SMS management.
HAUD’s Ultimate Guide To Messaging Revenue Optimisation gives you the insight you need to develop a new approach to A2P monetisation: from creating new value propositions and client channels to the potential a next generation firewall brings with stopping grey-route revenue leakage
Read The Ultimate Guide To Messaging Revenue Optimisation in bitesize chapters.
Chapter 1 | Grey Route Traffic: lost revenue and cyber crime
Chapter 2 | Flat pricing structures and price increases
Chapter 3 | The crucial advantages A2P has over OTT
Chapter 4 | A Pivotal moment for A2P SMS
Chapter 5 |Building your revenue supercharger
Chapter 6 | Revenue defence
Chapter 7 | Revenue creation
Chapter 8 | Take control of your messaging revenues
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