Foreword

How Mobile Network Operators monetise their A2P SMS traffic, while at the same time protecting both their subscribers, clients and the impact of the channel, has never been more critical.

At a time when personal and work lives are converging on the digital space, the opportunity to secure sustainable, scalable, revenue from the expected exponential growth in A2P traffic requires a new approach to SMS management.

HAUD’s Ultimate Guide To Messaging Revenue Optimisation gives you the insight you need to develop a new approach to A2P monetisation: from creating new value propositions and client channels to the potential a next generation firewall brings with stopping grey-route revenue leakage